A newspaper cannot exist without advertisements . They pay for at least 75 % of all costs. The people who work in this department sell ads to individuals and companies.

Newspapers carry two types of ads. Display ads can be as large as a full page and can also include illustrations and photos. Classified ads or want ads usually appear in a separate section. They often have only a few lines in which people offer goods and services or look for jobs and apartments. Classified's are grouped into categories so that readers can easily find what they want.



Classified ad
Image: Khantipol, CC BY 2.0, via Wikimedia Commons


Words

  • advertisement = picture or words that give information on a product or service and try to make people buy it
  • appear = are shown
  • classified ad = a small advertisement that you put in a newspaper in order to buy or sell something
  • department = part of a company
  • goods = products
  • illustration = drawn pictures
  • individuals = private people, not companies
  • offer = here: want to sell
  • service = work or task that you do